Kolkata, September 6, 2022 Metro Railway has been constantly striving for increasing non-fare revenue. An agreement to brand the unutilised space above the windows of three Medha rakes has been signed today with Peerless Hospitex Hospital And Research Centre Limited. These three Medha rakes run on the North-South corridor of Metro Railway.
Shri Kausik Mitra, Deputy Chief Operations Manager (Commercial), Metro Railway and Shri Sugata Mazumdar, General Manager (Marketing), Peerless Hospitex Hospital And Research Centre Limited signed this two-year agreement.
It is expected that this initiative will generate more non-fare revenue for Metro Railway. This innovative branding initiative is also expected to draw the attention of big corporate houses to make their products/services popular among Metro users.
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